Marketing

Module

Brand Positioning

1 lesson

01

Why Maggi Sells More Than Just Noodles

Nestlé sold noodles to a country that didn't eat noodles. And still won. How? In 1983, Nestlé India had a problem. They were trying to sell instant noodles in…

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Module

Consumer Behavior

1 lesson

01

The Framing Masterclass: Why ₹199 Feels Like a Victory

You feel like you won. But your bank balance says otherwise. Why does saving feel better than spending? It was a sweltering afternoon in 2014 when Deepinder…

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Module

Consumer Behavior and Growth Hacking

1 lesson

01

Why you keep opening apps you don't even like

You check CRED every month. You didn't choose the annual plan. But you're paying for it. It was late 2018 when Kunal Shah launched CRED, and the Indian fintech…

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Module

Consumer Behavior and Pricing Psychology

1 lesson

01

Why you bought that ₹2,999 course you didn't need

You see a price tag of ₹10,000. Then a strike-through reveals ₹2,999. Suddenly, your brain screams "Deal!" It was a sweltering Tuesday in 2019 when an…

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Module

Content Commerce & Social Selling

1 lesson

01

Why your WhatsApp Auntie is a retail genius

Amazon spends billions on search ads. Meesho spends on WhatsApp groups. Who wins the Indian heart? It is 2015. Vidit Aatrey and Sanjeev Barnwal are looking at…

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Module

Customer Lifecycle Value (CLV)

1 lesson

01

The 80% Off Trap: Why Your Best Customers Might Be Your Worst Enemies

Imagine it is 11:59 PM on a Tuesday in early October. Across India, millions of thumbs are hovering over smartphone screens. The air is thick with…

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Module

D2C Strategy

1 lesson

01

Why The Souled Store Built a Fanbase Before a Warehouse

They didn't start with a store. They started with a community. Could you sell a brand before a product? It was 2013, and four friends in Mumbai were staring at…

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Module

Influencer Marketing & Trust Arbitrage

1 lesson

01

How Mamaearth Borrowed ₹1,000 Crore Worth of Trust Without Paying For It

Mamaearth spent almost nothing on TV ads. Yet every Indian mom knew the brand. How? Rewind to 2016. A young Gurgaon couple, Varun and Ghazal Alagh, launched a…

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Module

Performance Marketing Trap

1 lesson

01

Why Your Instagram Ads are Quietly Killing Your Startup

Meta ads made them famous. Then Meta ads made them broke. Is your growth just a rental? It was 2010, and Peyush Bansal was looking at a market where 1 out of 3…

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Module

Quick Commerce Marketing — A Case Study

1 lesson

01

The 10-Minute Gamble: How Grofers Burned ₹7,000 Crore to Become Blinkit and Rewrite Indian Retail

A boardroom in Gurgaon, mid-2021 Picture this. It's the summer of 2021. Albinder Dhindsa, the co-founder of Grofers, is sitting in a Gurgaon office staring at…

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Module

Vernacular Marketing & Bharat Strategy

1 lesson

01

Why the next Indian unicorn speaks Hindi, not English

English speakers are maxed out. Yet the internet is exploding. Where is the money hiding? It is 2016. A small team of IIT Kanpur graduates—Farid Ahsan, Bhanu…

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