The ultimate SEO guide to ranking local business websites on Google!
Creating a constant source of website traffic is the structure of every online business. If you don’t have visitors coming on to your website, it’s hard to convert them into prospects and loyal, long-term relations, especially in the case of local businesses, when they are not able to rank on Google because of the big players in the industry & their enormous marketing spend. Luckily, authority is NOT the only thing Google considers to rank you locally. When you establish your website’s content & optimize it for keywords that are not competitive but at the same time are important to you, through the vision of Google, it will increase your visibility in search engine queries. Does it sound complicated? Don’t worry, we’ve got your back. Here’s a complete SEO guide to help rank your local business website.
1. Update your site’s content regularly
The basic principle of SEO is constantly evolving, and marketers need to stay up to date with the latest market trends. This sounds creative, but it’s one of the most common mistakes in the internet marketing niche. Google takes up both the account content quality and content freshness as part of its ranking, so keeping your site updated is a great way to maintain your position.
If you want to start ranking your local business website for keywords, you should update your content by adding an assortment of videos and images to your articles. This will increase the experience of your readers and attract other people to link to your site.
Take your time to improve the visual appeal of your brand. Minimize the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.
2. Time is of the essence, so speed up your site
Speed of the site has also been a ranking factor in Google search, yet many websites still don’t load very fast — especially on mobile, where a majority of searches now take place. Keep that thing in mind that there are over two million blogs posted every day, so if your website isn’t loading fast enough, your visitors will most likely move to an alternative solution.
Building your pages to load faster shouldn’t require you to hire a tech expert. Here are three easy to steps that will improve the speed of your website:
- Turn to a faster, more reliable hosting service
- You can use a content delivery network (CDN) to increase download speeds
- If still having issues with your loading speed, then you can also try out a tool called Google Page Speed Insights, which will help you to rectify the specific issues slowing down to your website load time and suggest ways to modify them
3. Hunt down those unicorn keywords that the big guns ignore
This is the one y’all have been waiting for.
Targetting commonly used industry keywords is an absolute waste of time and efforts, as the established forces in the industry are definitely investing heavily into maintaining their positions at the top for these keywords. I agree it is really tempting to go after these keywords due to their gigantic search volumes. But in hindsight, I’d recommend there are always crumbs to any pie, and these crumbs, or lower-hanging fruits to be precise, are what you must be targetting instead. These lower hanging fruits are called long-tail keywords which will help rank your local business website.
Long-tail keywords, or keywords with more syllables in them, have comparatively lower search volumes, which have a sweet silver lining: less competition. The whole basis of discovering such keywords is to come up with as many permutations of long-tail keywords as you can and validate them with their respective search volumes to select the ones you want to start ranking for. This video will definitely help you hunt down & simplify the keyword discovery process.
Once you have identified such keywords, all that’s left is to follow the rest of this guide & you’ll be ranking in no time.
Pro tip: Since your business is local, try adding your current & nearby geographic location in the keyword as well. This will help add a local element to help rank your local business website. For example, Paper Companies in Scranton.
4. Expand your link building
The most common mistake that marketers make is focusing on the quantity rather than the quality of their backlinks.
Like, you’ve ranked for some specific keyword, there’s no need to grow excessive backlinks to that specific page. Google can easily detect if a site is getting links at an unreasonable speed. Creating links too quickly can be considered as a red flag that can potentially get your website banned.
Your rankings can also drop if you create the majority of your links to point to one particular article with the same anchor text. Google also wants its users to be able to access relevant, useful content on your site.
If you want to get your keyword to rank your local business website, then you should grow your inbound links to all the various pages inside your site. This strategy will diversify your backlink profile and increase your overall website authority from Google’s view of point.
5. Outbound and internal links
Links that are within your site can be just as important as backlinks to your site. If you’re sending outbound links to professional and authoritative brands in your content helps Google determine the relevancy of your website.
Be aware that the external pages you’re linking to provide relevant, valuable content to your readers. Internal linking, on the other, when you link to related articles on your own website, is another useful strategy that will help maintain your keyword rankings for your local business website. When you have executed it properly, internal linking will help search engines to better understand the importance and focus of each page. As a benefit, smart internal linking can also keep users on the site longer by giving them easier access to additional site content.
6. Build your social media presence
Even though there is ambiguity as to whether social media engagement is a major factor in search, directly or indirectly. However, it’s often clear that search engines view each major social media platform as an authority brand. sites like Twitter and LinkedIn all possess a high PageRank in Google.
Getting links from these social networks will also help Google determine the relevancy of your local business website. The more people will like and share your content, the more visibility you’ll receive from these social media platforms. As you continue to gain quality backlinks, it may help to boost and sustain your rankings over the long term.
Here are some tips that you can use to increase your local business web site’s visibility on social media:
- Ping to social media share buttons to the sidebar of your articles
- Turn to explicit calls to action in your content (e.g., “If you liked this content, be sure to share it by clicking this button here.”)
- Giving a free piece of content to your users in exchange for a social media share
Well, SEO is a way long-term process that doesn’t generate results overnight. Typically, you need a few months before you start noticing the benefits of your SEO efforts. And as the name itself suggests, it is an optimization process which you would have to adapt & incorporate time and again. Although this may seem to be a tedious effort-reward process, the long-term gains when you establish your website SEO-wise is worth every effort second invested.