Economics
Inflation, GDP, policy — decoded through everyday Indian stories.
Behavioral Economics
6 lessonsThe Price of Sentiment: How the Endowment Effect Warps Market Value
You buy a car. You drive it daily. You expect too much. It is a humid Sunday afternoon in Delhi. A young software engineer is standing in his apartment complex…
The Mathematics of Panic: How Flipkart and MakeMyTrip Monetize Scarcity
It is exactly 11:59 AM in an air-conditioned corporate office in Nariman Point, Mumbai. A young financial analyst is staring intensely at his smartphone, a…
The Architecture of Trust: How Meesho, Naukri, and Airbnb Weaponize Social Proof
The restaurant is empty. The restaurant next door is packed. You join the long line. It is 8:00 PM on a Saturday evening in the bustling Indiranagar…
The Neurology of Cash Flow: How Swiggy and CRED Monetize Habits
The phone vibrates. The user clicks. The cash flow stabilizes. It is the end of the financial quarter at a rapidly scaling consumer technology startup in…
The ₹9,999 Mind Trick: How E-commerce Brands Anchor Your Wallet
You see a watch. The tag says ₹15,000. Suddenly, ₹5,000 feels completely free. It is midnight on the eve of the Diwali festive season in 2024. Across India,…
The Economics of Pain: How Loss Aversion Drives Indian Tech
You gained a thousand rupees. You lost a thousand rupees. Only one ruins your entire week. It is a standard Tuesday morning in the bustling financial district…